WASHINGTON – The CIA has rolled out a new recruiting ad that for the first time targets ArabAmericans to meet growing demand for their cultural and language expertise in fighting terrorism.
”For over 100 years, Arab-Americans have served the nation. Today we need you more than ever,” says the ad, which appeared Sunday in major US newspapers in New York, Washington, Los Angeles, Detroit, and Tampa.
The ad has a picture of the Statue of Liberty dated 1901 to symbolize the large wave of immigration at the turn of the century and says the spy agency is seeking people who believe in ”Patriotism. Freedom. Love of nation.”
It asks: ”Why work for a company when you can serve the nation?”
Past CIA recruiting ad campaigns have targeted Americans of African, Hispanic, and Asian ethnicity. ”This is the first time we ran an ad primarily aimed at Arab-Americans,” CIA spokesman Mark Mansfield said yesterday.
”The CIA has long focused attention and resources on the Middle East, but the events of 9/11 and significantly increased demands to support the war on terrorism increased our need for expertise on this region for obvious reasons,” he said.
After the Sept. 11, 2001, attacks, critics said the CIA did not have enough spies, analysts, and linguists of Middle Eastern heritage to collect, analyze, and interpret intelligence necessary for fighting terrorism.
”We’re looking for second- and third-generation Arab-Americans with area and cultural expertise, as well as foreign language skills,” Mansfield said. ”We hope this advertisement will reach and attract qualified applicants who might not otherwise consider a career at the agency.”
The new ad is part of a wider campaign to increase Middle Eastern expertise at the spy agency, with recruiting also taking place in the academic arena.
All applicants for a job at the CIA must be US citizens and pass a polygraph test, among other security procedures.